For the Pirelli S.p.a intentional campaign of the P-ZERO tires for South Africa, I have created this visual.
Discover how it was made the visual image of Pirelli campaign P-ZERO tires for South Africa
The visual was to represent the versatility of the p-zero tire for the African market. The image was created starting from 2 separate images that were then elaborated and enriched with specific details. The first is a road in an unspecified area of central Africa with sand and rock dunes, the second is a picture of a premium car that can mount the specific model of the campaign tires.
image 1 - landscape South Africa
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 2 - Car
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 3 - Car worked
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 4 - Car positioning
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 5 - Insertion of shadows under the car
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 6 - Glass reflection construction
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 7 - Realization of reflections on the body side
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 8 - Color and overall tone of the machine
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 9 - Tire personalization
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 10 - Interventions on the road
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
Image 11 - Visual complete wide version
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
As usual, the project was followed by the idea to the press, taking care of the quality in all the production phases while guaranteeing a final premium product.
Our brain, when it perceives something, tends to preserve the image, which carries with it thoughts and sensations that are then recalled when we remember or review it.
The result was approved by obtaining appreciation from the end customers and following a defined product line with the same design characterized by colorful images of flowers.
