ENERGY SAVER EE

Energy saver EE - OSRAM
  • OSRAM SPA
  • 6 February, 2004
  • Photoshop, Xpress, FreeHand

The first test project to become part of the Company’s suppliers, the creation of a leaflet for the presentation of the product to the retailer, a product to support the sales network, a synthetic document containing the advantages of the product, which knows present the product with the right impact.

The competition was won with the ideas presented that then over time applied to many products of different types. From here we started a collaboration that has seen us work side by side with the marketing managers of each product line to realize many projects under the OSRAM and RADIUM brand for the Italian market.

Leaflet - Energy Saver EE

The development of these leaflets included the shooting of the product in several poses, the selection and acquisition of an image to be used for the cover that was then processed, the realization of all the technical drawings that completed the contents of the back.

flyer
Flyer, front

The visual of the front has a more emotional and promotional connotation with the aim of attracting attention in an immediate way,


flyer
Flyer, rear

The contents of the rear, however, technical and more in detail, to meet the demands of the most demanding professional customers.


The final version is the version with the dominant blue color and not green. The cover chosen provides the same content but with a horizontal piece that supports the product and textual content in order to provide the right visibility. Also for the back the dominant color chosen is the blue on which all the technical and informative contents have been exposed.

pf-single_osram_Saver-EE